Technology / DevOps

How Cloud Hosting Services Can Benefit Your SEO

How Cloud Hosting Can Benefit SEO
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Published on January 12, 2023

It's no secret that SEO plays a vital role in the growth and visibility of your website, and you’re probably on the lookout for new strategies to improve your site’s ranking. There are many routes you can take, from link-building to social media outreach and on-page optimization.

However, one factor that you might not have considered that can have a significant impact (and requires little effort) is your website hosting.

Think about it – if your website is constantly down or loading slowly, do you think Google is going to rank it? Probably not. Search engines want to provide their users with the best possible experience, which means giving them access to fast and reliable websites. That’s where cloud hosting comes in.

Cloud hosting uses a network of servers to store and manage your website data. This contrasts with traditional web hosting, which stores your data on a physical server. 

If you're looking to improve your website's SEO, without spending a lot of time or money, then cloud hosting is definitely worth considering. Here’s how it can benefit your SEO.

1. Faster Loading Times

One of the key factors search engines evaluate when determining rankings is website speed. In fact, even a one-second delay in page loading time can result in a 7% decrease in conversion rates. If you have a traditional web hosting plan that only allows you to use one server, it will likely be insufficient, especially during peak traffic periods. That will result in slow loading times for website visitors. 

On the other hand, with cloud hosting, you can access multiple servers which can help to distribute the load by sharing the resources, resulting in faster loading times for your website.

Related: 6 Key Considerations When Choosing a Cloud Big Data Service Provider.

2. Better Bandwidth Management

If your website consistently exceeds its bandwidth limit, it can result in poor performance and even lead to your site being taken down temporarily. That provides a poor experience for your visitors and can negatively impact your SEO, as search engines may see it as an indication that your website is not well-managed.

With Cloud hosting, you can scale up or down according to your needs by allocating or de-allocating resources to prevent bandwidth overuse. 

3. Improved Uptime

If your website is down frequently, it will result in lost traffic and revenue, and it can also negatively impact your SEO.

Hosting on multiple cloud servers can help to improve your uptime because if one server goes down, your website can still be accessed from another. Think of it like a backup plan in case something goes wrong.

Choosing the Right Provider to Get Started

There are many different cloud hosting providers available, so it's important to do your research and choose the one that best meets your needs. When looking for a provider, keep these two things in mind:

  • Features. Check what features are included as this can vary between providers. Some must-have features for SEO purposes include optimal data storage, excellent site speed, usability so your team can easily make changes, flexibility to scale up or down, and robust security measures.

  • Customer support. Choose a provider that offers excellent customer support, so if you have any questions or run into any issues, you can get help when you need it and avoid frustrating delays.

If you’re unsure where to start, the most popular cloud hosting providers include AWS (Amazon Web Services), Google Cloud, and Microsoft Azure

Final Thoughts

Making the switch to cloud hosting can be a great way to improve your website's SEO rankings and drive more traffic to your site. So, if you are interested in boosting your cloud knowledge, CBT Nuggets offers a wide range of courses on the leading cloud platforms. Sign up for a one-week no-strings-attached trial to explore what we’ve got! 


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